CAV Smoothing 8.5oz Anti-Frizz Shampoo

Description

Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating ordinary moments into self-care experiences that instantly transforms hair and senses. Alterna products will always be formulated without parabens, sls/sles* sulfates, and synthetic color—we have always believed these chemicals don’t belong in your hair. Whether at the salon where Alterna empowers stylists to create experiential, transformational moments or while treating at home, Alterna is an essential ritual for people who value self-care and the freedom to express themselves.

Key benefits

• Cleanses while maintaining moisture and reducing frizz.
• Improves texture, manageability and shine.
• Provides over 80% less frizz for up to 72 hours.* *Based on a clinical study, with use of Shampoo, Conditioner & Blowout Butter